Agenda


18 Oct 2016

ONLY BY INVITIATION. THIS IS A PRIVATE EVENT

See details

Day 1
19 Oct 2016
Day 2
20 Oct 2016

Registration

Advice the participants to come as early as possible due to security clearance required.

Official launch of the SwitchMed Connect 2016

High-level welcome notes will be done by:   Regional Activity Centre for Sustainable Consumption and Production (SCP/RAC) – Mr Enrique de Villamore Martín– Director   Union for the Mediterranean Secretariat (UFM) – Mr. Miguel García-Herraiz  – Deputy Secretary General   United Nations Industrial Development Organization (UNIDO) – Mr Stephan Sicars – Director of Environmental Branch   United Nations Environmental Programme/Mediterranean Action Plan (UNEP/MAP) – Mr Gaetano Leone – Coordinator   European Commission – Mr Maciej Popowski...
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Mª José Delgado Alfaro
Marta Subirà i Roca
Stephan Sicars
Maciej Popowski
Gaetano LEONE
Miguel GARCÍA-HERRAIZ ROOBAERT
Enrique de Villamore Martín

Switchers Pecha Kucha

Impressive stories of eco and social innovations driving the shift to circular economy in the Mediterranean region. Moderated by Aurélie Salvaire and Daniel Hires.

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Daniel Hires
John Atick
SAADA Hamama
Uygar Özesmi
Nour Kays
Yair Teller
Ayadi Radhouan
Dureid Mahasneh
Metwaly Magdy Hassan
Aurelie Salvaire
10:45-11:00

Refreshment Break

Parallel Tracks

Policy Track 1: Master Class In Circular Economy

In the first part of the session, we will be identifying and providing interesting insights about the main aspects to be considered by policy makers, entrepreneurs and business intermediaries for enabling "circularization" of the economy with a focus on the North and South Mediterranean countries. This first part is organised in collaboration with Circolae. In the second part of this session, Global Sustain will present the Yearbook 2015-2016: SCP - Towards Circular Economy, views and case studies related to circular economy from institutions and businesses. The publication is prepared in collaboration with the United Nations Environment Program (UNEP) and specifically with the Regional Activity Center for Sustainable Consumption and Production (SCP/RAC) of the Mediterranean Action Plan (MAP).
[Read more]

Industry Track 1: Policy instruments proposals for Resource Efficient Cleaner Production (RECP) (only by invitation)

Policy instruments can be powerful tools for countries to accelerate shifting towards sustainable production practices in the industrial sector. In this session, the MED TEST II country teams will share key findings from the policy baseline review and their experience working on outlining policy instruments proposals for RECP that could be most effective in their respective context. The session is organized by the UNIDO Project Management Unit (PMU).
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Entrepreneurs Track 1: Green Entrepreneurship Training and Support Programmes

What are the most effective ways to support green entrepreneurs today? Miquel de Paladella from UpSocial will share his insights into the world’s leading programs, and three practitioners will add their perspectives on the most relevant tools, existing best practices, and success stories. This session is organized by SCP/RAC.
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Civil Society Track 1: Tools For Supporting Grassroots Innovations

This session is organised by SCP/RAC. The Civil Society Empowerment programme will be introduced during this session and the attendees will have the chance to learn more about social eco-innovation and grassroots type initiatives. The session will also count with presentations from some of the Civil Society initiatives from Morocco, Algeria, Tunisia and Lebanon selected to take part in the Support Phase of the programme. It will be the perfect chance to get to know some of the emerging social eco-innovation examples from the Mediterranean region.
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Miquel de Paladella
Khaoula STITI
Mohamed Zied GHARBI
Boujemaa GUEGHLAN
Douja Ben Mahmoud Gharbi
Christine Meyer
Daniel Hires
Juan del Río San Pío
Vladimir Dobes
Roberta de Palma
Carolina Gonzalez Mueller
Dina el-Shenoufy
Matthew LAGOD
Andrea Calsamiglia
Dafne Mazo
Eli De Friend
Joyce Miller
Faraj Chadi
Daniel Sorrosal Villar
Elisabeth Folguera
Paola Migliorini
Yannis Salavopoulos
Nicola Cerantola
Giorgio Mosangini
13:00-14:00

Lunch

Parallel Tracks

Entrepreneurs Track 2: Circular Economy Opportunities In The Mediterranean Cities (Part 1)

Circular economies derive social and environmental benefits by considering product life cycles holistically, from production and consumption to waste management and markets for secondary raw materials. Cities that embrace the principles of the circular economy can reap these benefits and at the same time help to foster resilient and prosperous communities. Participants will learn about cities that are leading the way in this domain, see concrete examples of circular economy solutions being applied in cities in the Mediterranean, and come away with knowledge to inspire them to think about how to bring these solutions to their own cities. This session is organised by Alfredo Balmaceda, ZICLA, and Yair Engel, EPEA Cradle to Cradle, with a keynote by Francoise Bonnet, ACR+, and interventions from the European Commission, the City of Barcelona, and the Palestinian Housing Council, amongst others.

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Industry Track 2: MED TEST II Programme: Future Implementation and Scaling Up of SwitchMed Components: How Can We Effectively Scale Up? (only by invitation)

The Country Teams will gain a practical framework for approaching the development of National Scaling Up Roadmap by presenting the results of their initial reflections (drawing on pre-work) regarding scaling up actions from a policy perspective, and then they will work in Country Teams to identify potential scaling up actions related to other levels of intervention. Organisers: Joyce Miller & Eli de Friend (CAPRESE), Roberta de Palma (UNIDO), Carolina Gonzales-Müller (UNIDO), Vladimir Anastasov (UNIDO), Vladimír Dobes (UNIDO), Matthew Lagod (SCP/RAC).
[Read more]

Finance Track 1: Capacity Building Session for Green Entrepreneurs and Start-ups: How to effectively access to finance?

How to succeed in accessing finance as a Green Start-up? Green entrepreneurs are invited to explore with financiers how to crack the financing nut. This session is organised by SCP/RAC, FEBEA.

[Read more]

Civil Society Track 2: Building a Mediterranean Network of Local, Agroecological Solidarity Partnerships

This session aims at broadly presenting the international Community-Supported Agriculture (CSA) network project and its partners and describing more specifically some CSA initiatives (France, Palestine, Catalunya). In the first part, the coordinators of the network will provide the participants with a better insight into the needs of the network. The second part will be devoted to open discussion about potential partners and synergies with other networks like the SwitchMed Initiative.

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Cynthia Echave
Vladimir Anastasov
Vladimir Dobes
Roberta de Palma
Carolina Gonzalez Mueller
Matthew LAGOD
Aitor Garro
Dafne Mazo
Ahmed Huzayyin
Eli De Friend
Joyce Miller
Faraj Chadi
Françoise Bonnet
Daniel Sorrosal Villar
Arnaud Pinier
Paola Migliorini
Alfredo Balmaceda
Yair Engel
Burcu Tuncer
16:00-16:15

Refreshment Break

Parallel Tracks

Policy Track 2: Sustainable Development Goals in a Changing Climate

The session will debate the challenges facing achieving sustainable development goals by 2030, taking into account the impacts of climate change, as well as the state of conflict and chaos facing many parts of the world. The discussion will focus on the Arab region as example of a region facing conflicts, wars and occupation, and still having to achieve stringent development goals and targets by 2030. AFED will present the first findings of its landmark report on challenges facing achieving SDGs, to be officially released on 10 November. The discussion will concentrate on what are the enabling conditions needed to achieve the SDGs, broadly pertaining to governance and financing, with special concentration on green economy. The session is organised in collaboration with Najib Saab (AFED), Marwan Rizkallah, Lebanon (LEPAP) and Michèle Gendreau-Massaloux (Groupe interacadémique pour le développement). The session will include a preview of the main findings of AFED 2016 Annual Report.


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Industry Track 3: Resource Efficiency and Cleaner Production for the Commercial Sector

Tailoring RECP approach by applying it on commercial sector in a RECS (Resource Efficiency in Clean Services) approach. As economic activities in the Arab countries comprises mostly commercial services, and as these services consume potential resources and produce huge amount of wastes that could be hazard sometimes, we propose a method for tailoring RECP to commercial sector using the new RECS approach. It is expected that RECS approach will mitigate the potential adverse impact of the commercial sector and help preserve the resources as well as the environment. This session is organised by the Palestine Academy for Science and Technology (PALAST).
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Entrepreneurs Track 3: Transfer and Adaption of Sustainable Business Models in the Mediterranean

The session will debate how to generate a value chain for products using local resources. How to connect and grow up collaborating with other similar environments will also be addressed. A case study: Pep Lemon. This session is organised by Rainer Agster (SEED Initiative) and Carme Verdaguer & Cristoph Hafner (Lemon Factory).

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Finance Track 2: Building a Green Impact Investing Network for the Mediterranean (closed participation)

Increased cooperation between financing institutions in the Mediterranean will help boost access to finance for green entrepreneurs – which examples can we learn from? This session is organised by SCP/RAC and FEBEA.

[Read more]

Entrepreneurs Track 2: Circular Economy Opportunities In The Mediterranean Cities (Part 2) - Urban Acupuncture Workshop

As a practical follow-up to Part 1 of “Circular Economy Opportunities for Mediterranean Cities”, Part 2 of the session will provide participants with an opportunity to apply the principles of circular economy as they brainstorm solutions to common environmental challenges in urban areas, including transportation; food, water and energy supplies; and waste management. Participants will be encouraged to consider how ‘urban acupuncture’ approaches - small-scale interventions to transform the larger urban context – can be implemented in their own communities.

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Hossam Allam
Andrés Celave
Aiman Soltan Tamimi
Rainer Agster
Christine Meyer
Dafne Mazo
Michèle Gendreau-Massaloux
Christoph Hafner
Carme Verdaguer
Najib Saab
Marwan Rizkallah
Denis Carel
Imad Khatib
Ayman Al Haj Daoud
Alfredo Balmaceda
Yair Engel

Bilateral meetings

Upon request, rooms can be booked for bilateral discussions

The SwitchMed Connect Party

After a long day, it’s time for a bit of fun. The Present Moment facilitate easily-accesible games and exercises that are no-risk, no-pain and all-fun. Get to know your SwitchMed community, let go, and enjoy the present moment. We will also have a live band playing Mediterranean tones, a Sustainable Food Buffet and dance music to enjoy the rest of the evening.  
Noah Levin
Ella Galt

Panel on circular economy businesses in the Mediterranean

We will highlight challenges of plastics material flows in the Mediterranean and a wide array of business-driven innovations to tackle them towards circular economy. Our speakers include Paola Migliorini, Team Leader Circular Economy, Unit B1 – Sustainable production, products and consumption, DG Environment, European Commission;James Pennington, Project Specialist, Circular Economy, World Economic Forum; Maria Cristina Fossi, Associate Professor of ecology and ecotoxicology at the University of Siena Team Leader of the UfM labelled project “Plastic Busters for a Mediterranean Free from Litter”; Hasso von Pogrell, Managing Director, European Bioplastics and Stefano Facco, New Business Development Director, Novamont.
Stefano Facco
Hasso von Pogrell
Maria Cristina Fossi
James Pennington
Paola Migliorini
10:15-10:30

Refreshment Break

Parallel Tracks

Policy Track 3: Use Of Behavioral Economy In Public Policy To Shift Behaviour

Behavioral Insights is a field aimed to identify and test the variables that influence our day-to-day decision-making. The core idea is that we are always surrounded by "Choice Architecture": cues, signs and information which guide us, consciously or unconsciously, towards certain behaviors. As a policy tool, this idea can be harnessed in order to promote more sustainable behaviors and choices. Through sharing practices and case studies, this session's aim is to demonstrate how to best implement behavioral insights as an environmental policy tool, and facilitate a network of stakeholders interested in sharing information, findings and conclusions.


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Entrepreneurs Track 4: Closing The Life-Cycle Of Plastic Waste With Inclusive Business Approaches

The sessions is an stimulation about how to use the guide for identifying business opportunities and designing resulting projects for closing the life cycle of waste. Based on the guide methodological framework, experiences of Danone company in this type of projects will be shared. This session is organised by MinkaDev.

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Industry Track 2: Regional Exchange on Next Steps for Scaling Up Sustainable Production (only by invitation)

Through a “marketplace setting”, Country Teams will share their results and reflection about scaling up and identify and discuss their next steps towards mainstreaming of sustainable production. This session is organised by the SwitchMed Networking Facility, MED TEST II PMU and CAPRESE. This session is only by invitation.

[Read more]

Finance Track 2: Building a Green Impact Investing Network for the Mediterranean (open participation)

Increased cooperation between financing institutions in the Mediterranean will help boost access to finance for green entrepreneurs – which examples can we learn from? This session is organised by SCP/RAC, FEBEA.

[Read more]

Christèle Assegond
Elisa Tonda
Ignasi PUIG VENTOSA
JUSTINE PALERMO
Vladimir Dobes
Roberta de Palma
Carolina Gonzalez Mueller
Walid Jebili
Diego Abraham Angelino
Mohammed Mrani Alaoui
Ahmed Huzayyin
Opher Zylbertal
Aymen Louhichi
Daniel Sorrosal Villar
Sofia Diaz Rivera
Juliana Mutis Marín
Burcu Tuncer
12:30-13:30

Lunch

Parallel Tracks

Business & Retailers Track 1: Building Partnerships Within Olive Oil Value Chains

The session will highlight how producers, importers, retailers and governments can promote the commercialization of sustainable olive oil and how such efforts can generate environmental, economic and social benefits while positively impacting consumer health. After sharing their respective experiences, speakers will interact with the audience to identify innovative solutions to advance Sustainable Consumption and Production in the olive oil sector. This session is organised by Malick Kane (UNCTAD).

[Read more]

Finance Track 3: Financing Instruments For Green And Inclusive Industry

Resource efficiency (RE) is fundamental to the competitiveness of small and medium sized enterprises (SMEs), since raw materials, energy and water typically account for more than 50% of their manufacturing costs. However, many SMEs have not yet fully exploited the benefits of RE measures in their manufacturing processes, in large part due to financing. The perceived or effective high cost of resource efficiency technology, coupled with difficulty in borrowing investment capital, is commonly reported by SMEs across the Mediterranean region as a key issue. In this session, MED TEST II local partners and service providers are joined by Mediterranean financial institutions to discuss solutions to common challenges of SMEs seeking to finance RE technologies. The session is organized by the UNIDO Project Management Unit (PMU) and the SwitchMed Networking Facility hosted by the SCP/RAC.

[Read more]

Entrepreneurs Track 6: Sustainable business networks in the Euro-MED region

Sustainable business networks, usually business associations or federations, constitute a remarkable agent within green economy ecosystems, capable of boosting eco-entrepreneurship, and scaling up the impact of their members by enlarging their social capital, promoting their businesses, stimulating innovation, and bringing their voice to decision makers. In this context, we want to organize a session for managers and members of networks of this kind across the Euro-MED region to exchange best practices and success stories, and look for opportunities of international collaboration. Also, organizations interested in setting up similar networks in their region, or rendering their “traditional” ones towards more sustainable ones, are welcome to join the conversation, and will be provided with guidance.

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Entrepreneurs Track 9: Building Bridges for the makers, hackers & eco-design entrepreneurs

It is a presentation on design entrepreneurship and maker movement to build eco-friendly solutions in the MENA region, followed by a collective intelligence workshop on measuring the impact of makers on eco-entrepreneurship and ecosystem challenges. We will explore the questions: how is innovation fostering for change and leading to sustainability through the makers and entrepreneurship (product and service) in the MENA region? What are the successful models to replicate? And how can we leverage design entrepreneurship to provide solutions and fast results in saving the planet (environmental)?

[Read more]

Entrepreneurs Track 5: Experience Sharing Among MENA Start-Ups

This session would be organized by two entrepreneurs from Morocco and Tunisia, respectively Mohammed Mrani Alaoui and Aymen Louhichi, who will share some of their experiences launching and developing a social business and an innovative startup in the MENA region : How to address socio-economic challenges ?How to find the right partner and/or an investors in immatures entrepreneurial ecosystems ? The purpose of this session is to share some great examples of work being carried out and help avoid mistakes and tackle entrepreneurship in a different and more fruitful way.

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Emna Ezzahra BELAIFA
Teresa Pérez Millán
Miroslav Maly
Roberta de Palma
Mazen A. halawi
Luis Morales
Souhad AZENNOUD
ELY-SÉIDE Zena
Asmaa Guedira
Nelly Baz
Mohammed Mrani Alaoui
Aymen Louhichi
Masoud Khaled Ismael Mustafa
Veronica Rubio
Malick Kane
Jesus Iglesias Saugar
Reda Tahiri
15:30-15:45

Refreshment Break

Parallel Tracks

Industry Track 4: Green Industrial Zones in the Mediterranean

Industrial symbiosis is an association between two or more industrial facilities or companies in which the waste or by-products of one can become the raw materials for another. In this session, we will be presenting several leading examples from the Mediterranean region.
[Read more]

Entrepreneurs Track 7: Branding and Communications for Green Entrepreneurs

Green Entrepreneurs are faced with many challenges while ideating, managing and scaling up their business, one of them being how to develop a compelling value proposition and engaging key stakeholders and audiences to make their theory of change a reality. In this practical session, devoted to branding and communications specifically for green entrepreneurs, the participants will learn how to lay the foundations and develop a branding and storytelling strategy for their ventures to effectively engage their key audiences and stakeholders and hence, contribute to the success of their ventures. This session is organised in collaboration by Sonia Ruiz, Noima Meaningful Communications
[Read more]

Entrepreneurs Track 8: Innovative Instruments For Crowdsourcing And Crowdfunding Eco-Innovative Solutions

Crowdsolving is the crowdsourcing of innovative solutions for industrial, environmental and societal challenges. By doing so, innovation and R&D become more accessible and affordable for local businesses, NGO and governmental institutions. Innovations coming out are very crowdfundable and investable given their originality! But how can any organization be involved in this? What is different in these instruments that make them efficient and replicable? This joint workshop by Yomken.com (CrowdSolving platform based in Egypt & recently in Tunisia) and La Bolsa Social (a Crowdfunding platform from Spain) will share their successful experiences and answer these questions.
[Read more]

Industry Track 5: Growing your business with green and inclusive labels

Growing your business with green and inclusive labels"]Responsible business conduct is first and above a performance approach that will help you grow your business by gaining in efficiency. But labels supporting green and inclusive growth can help you boost this approach and accelerate your expansion: The case of EDILE and Label RSE Conect – Synergies with SwitchMed.
[Read more]

Maria-Dolors Nuñez
Carles Rivera
Douja Ben Mahmoud Gharbi
Mokhtar ZANNAD
Noa Cohen Kissinger
Carolina Gonzalez Mueller
Jose Moncada
Tamer Taha
Françoise Bonnet
Zoe Luçon
Sonia Ruiz

Closing notes

The closing notes will be done by the EU Directorate-General for Neighbourhood and Enlargement Negotiations, the Catalan Waste Agency and the SCP/RAC.
Nicola Di Pietrantonio
JAUME BARNADA
Josep Maria Tost i Borràs
Enrique de Villamore Martín
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